MoneyBull

This article can be applied to both online marketing or any job involving selling products. Please note that I am not an expert and that these tips are based only on personal experience.

I started a job recently selling cellphones. Christmas time and holidays in general are the best times to sell products efficiently. I have only been there about a month and I’m already one of their top salesman. How did I achieve that? Here are a few tips:

1- Listen to the customer: Be sure to know what the customer wants and what the customer could need. It is very important to let the customer explains to you what they are looking for. While some people will come to your website or your store knowing exactly what they want, I have found that this is true to only about 5% of the sales.

2- Spot what the customer could need: This is related to my first tip. While you listen to what the customer wants, also try to spot what the customer could need and try to sell it while you are doing the transaction. Most of the time, it is easy to create needs in a customer.

3- Sell what makes you the most commission or money: Most of the time, you can sell products that the customer didn’t have in mind when he first entered your website or your store. These products that you are trying to sell should be those that makes you the most commission or money. Insist on why the customer NEEDS this product and of course, if there are specials on these products, take advantage of that.

4- The hidden fees: Working with cellphones also involve having to talk to the customers about the hidden fees (activation fees, payment fees). What I suggest in this case is talk about it at the last minute, like when they sign a contract. They will feel obligated to accept the fees since you took your time to do the sale with them. I have tried talking about it at the beginning and found that I lost about 10% of my sales while doing that. When I talked about it at the end, I have only lost less than 1% of my sales, and in overall, it is really worth it. Only do that if you can cancel the transaction at the end, not to take any chances. I highly suggest never trying to hide the hidden fees from the customer because that will lead to a bad relationship with them and eventual refunds or returns.

5- Take your time: This tip is also linked to the #1 tip. While you should listen to the customer, you should also take your time to explain everything they want to know. The customers will then feel like they are in an honest relationship with the salesperson. Even if it takes 30 minutes to explain everything, be sure that the customer will like you and come back eventually to buy other products from you.

6- Personal experience: The customers will love when you say that you personally tried something that they are about to buy because they can have a positive review right at the start. If you have not tried the product, insist that every customers have been happy with this product and that you have never seen or seen very low returns on this particular product.

7- Focus: Is it your first website? Or are you new to the job in sales you are doing right now? Here is a tip: Try to focus on (a) particular product(s). Try to learn as much as possible on this or these product(s) and sell it to the customers. You can eventually extend your knowledge and sell other products, but I have found that you achieve much better results selling the same products that you know about than selling different products that you know very little about.

8- Customer loyalty: An important aspect of sales is to make the customer come back to you after their purchase to buy other products. Try to give a business card if you have one or try to be different than your coworkers (or than the other websites) so that the customer will want to come back to you. A simple sentence like: “When you come back, ask for [your name] and I’ll be glad to help you.” can make a big difference on customer’s loyalty.

I wish you all Merry Christmas and a lot of profits on the Holidays.